The Rise and Rise of Mobile…

If I told you there are now 24 million mobile phone subscribers in Australia, you’d probably think I was making it up! After all, we only have 22 million people – so how can that be?
Smartphone with stock market application and bar chart

It is however, a fact. Australia is one of the few countries that has more mobiles phones than people. It also has one of the fastest take-ups of mobile technology in the world.

In the last three years, mobile search has grown by 3,000%. Mobile searches now account for 44% of all restaurant searches and 38% of all travel enquiries. The list continues to grow.

Which begs the question: “What are you doing about mobile search in your business?” And if the answer is nothing, you are probably missing out on a huge potential market!

Mobile search is growing like crazy but very few people have a mobile website. Most people don’t think it’s important but did you know,Google actually gives preference to sites that are mobile friendly?

What is a Mobile Site?

Put very simply, an effective mobile site is designed specifically for the limited size of your screen (ie typically approx. 5 cm x 7 cm). The average website simply can’t cope with this tiny screen size and looks pretty awful on a smart phone. In many cases, it’s little more than a colourful blob!

Sure, you can blow up parts of it and if you have enough time and patience, you can probably piece it all together and work out roughly what the site is all about. But in this crazy, instant world we live in – who has time to do that?

This is why you now need a site that caters exclusively for mobile phones, in addition to your regular website.

How it works

When someone searches for your products or services on their mobile device and finds your site, (providing it’s created correctly and incidentally, there are plenty that are not) your website will automatically detect they are on a mobile device and redirect visitors to your mobile site, instead of your regular (desktop) site.

The Major Advantages

Having a specialised mobile website offers a number of advantages. Firstly, because it’s purpose-built, it caters for the limited screen space and offers easy navigation and access to critical information. Typically, the introductory screen will show a series of buttons to make it easy to find what you are looking for. See figure 2 below.
iphone FarmstayIt can also have interactive maps that can geo locate where you are and supply directions of how to get to your location and other handy features, like videos and photo galleries, etc.

This is a classic mobile site we recently created for one of our clients, Mowbray Park Farm Stay Holidays*. They are really pleased with the response and are already getting over 20% more site visitors on mobile devices.

You can see their site on your smart phone 
Note: You can also visit this site on your desktop computer by going to will give you an idea of how the site is structured but of course, keep in mind, this site is designed to be viewed on a mobile device.

Time you went mobile?

If you would like more information about adding a mobile site to your arsenal or if you need help with any aspect of your online marketing, please contact me. I’d be glad to help you.

Peter Thorpe

* By the way – if you are looking for a great place to take the kids (or escape from them) I can recommend Mowbray Park Farm and it’s only 90 minutes from Sydney airport!

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Peter Thorpe

About Peter Thorpe

Peter created his first website back in 1996, near the start of the internet boom. Since then, he has helped hundreds of businesses, both large and small, with their online marketing. His company now has an impressive list of over 300 clients. These range from small businesses to large blue chip companies. visit: